SUSE LINUX Love Campaign
SUSE Linux is one of the top Linux distros in the world. In a move to modernize their image, they began a rebranding effort. To supplement that effort I was brought on to design their internal values campaign.
Objectives
• Brand Identity System
• Stationery Set
• Marketing
• Publication
• Animation
• Decks
Campaign
The Objective
SUSE is known for being one of the largest Linux distros in the world. With it's a large international network of employees they wanted to redesign their company values. What would become known as the LOVE (Living Our Values Everyday) campaign, which champions inclusivity, empowerment, collaboration, and other defining values.
The Approach
We introduced a new set of 6 unique icons for the campaign, establishing a vibrant color palette, and created multiple marketing assets to give employees a reason to feel empowered and united as the company continues to grow and evolve.
