Green Spec Lawn Care
A brand identity system for a lawn care company balancing an ornate and minimal approach targeting millennials in North Dallas.
Objectives
• Brand Identity System
• Stationery Set
• Marketing
Brand Identity System
The Objective
Green Spec Lawn Care is a veteran-owned, full service lawn care company that serves a wealthier area of North Dallas. They wanted a design system that reflects the quality and reliability of the team.
The Approach
Green Spec Lawn Care delivers its brand vision to a more detailed oriented audience, who also appreciate a touch of luxury. The design system is ornated with a monogram that helps uniquely identify the brand and build confidence for home-related investments.
