Rosy App
Rosy is a health & wellness app that helps women regain their sexual desire through habit-building tasks, stories, and educational videos.
Objectives
• Digital Product Design
• User Research
• User Interface Design
• User Testing
• Brand Identity System
• Illustration
• Print Design
• Marketing Assets
Product Design
The Objective
Rosy is a startup that has the ability to help women through a very common symptom but is a topic that women typically shy away from. Dr. Lyndsey Harper, OBGYN, CEO, and founder of Rosy observed a void in the women's sexual wellness space. To serve this need she sought to create the first research-based technology solution that could help the women who live with low libido.
The Approach
The strategy was to introduce a tool that could help thousands of women in the United States. The team was able to focus on creating an experience that contained stories, videos, and sessions to help users become educated on their current situation and ultimately find relief, a sense of community, and normalization of the topic.
We launched MVP on February 14 of 2019, it has received a lot of positive attention within the medical community and its users. Rosy has also seen success with an increase in investment capital and positive press.
Persona created during the Discovery phase.
Brand Identity System
The Objective
Due to the newness of Rosy and the intimate topic that surrounded the app, we understood that users needed to become comfortable with a digital tool used in this manner.
The Approach
I was brought in to craft a brand that is friendly, diverse, and sensitive to the users’ current situation. We wanted to create a soft and delicate appearance through the typography, colors, photography, illustration style, etc. This visual language was carried into the mobile application and marketing materials.
Marketing Design
The Objective
Rosy wanted to build a relationship with OBGYN across the nation. We understood that doctors and other health care professionals were vital to creating legitimacy for our mission. This also served to build the distribution network as doctors onboarded their patients which grew Rosy’s userbase.
The Approach
I was brought in to research, design, and photograph an affordable promotional kit. This package would be sent to doctors and health care professionals who were interested in spreading Rosy’s mission and help more patients within the US.
This helped us expand on Rosy’s design language in different social media platforms. We also saw growth in the userbase as doctors onboarded their patients.
