Vitafive
A fun and eco-friendly packaging system for various flavors of gummy vitamins. Their growth has been exponential and they can now be found in major retailers like Target and Central Market.
Objectives
• Illustrations
• Packaging
• Photography
Packaging system
The Objective
Vitafive wanted to redesign its packaging system to a new pouch in a move that would enable them to stand on shelves without being knocked over. This change would grant them the ability to be accepted into different chain stores across the states.
The Approach
The new package design evolved into a taller and wider pouch that preserved its iconic brand pattern. Multiple flavors were designed with unique illustrations that reference its flavor and health benefit.
Packaging for Kids
The Objective
After Vitafive received positive reviews from the latest redesign, they decided to expand their brand with a Kids line.
The Approach
I took a very illustrative approach for the Kids' melatonin and elderberry pouch designs. The vitamin characters and playful scenes are inspired by the imaginative mind of a child.
